'Femme Fatale' Set For March 29 Release
For Immediate Release:
February 8, 2011
SET FOR MARCH 29th RELEASE
“Hold It Against Me” Video Premiere On 2/17
New York, NY – Britney Spears’ highly anticipated seventh studio album Femme Fatale is confirmed to be released on March 29th.
The “Hold It Against Me” video directed by Jonas Åkerlund will premiere on VEVO and will air simultaneously in its entirety on MTV right before a new episode of the network’s top-rated Jersey Shore and on MTV.com at 9:56 PM EST on February 17th. Special teasers for the “Hold It Against Me” (← click to view) video have been airing on Britney.com, and will continue to air up to the premiere.
VEVO is the leading premium music video and entertainment service with 1.7 billion worldwide streams and over 60 million unique visitors in the U.S. and Canada each month. Ranked by comScore as the #1 Music platform on the web, VEVO syndicates its programming to additional internet destination sites, including AOL, BET, CBS Interactive Music Group (including Last.fm), Univision and, through a special partnership, VEVO on YouTube, expanding the platform’s reach across the worldwide web.VEVO received the prestigious Advertising Age Media Vanguard Award for Online Video Platform Launch of the Year.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.