Necessity is the mother of invention and although current times are difficult its time to get creative and remain ahead of the competition. This recession’s time-span may be painful to many businesses and the expense daunting but it doesn't have to be.

Welcome to the World Wide Web and Social Media. Social Media is an exceptionally cost effective tool for any business to take full advantage of. A new style of peer to peer and word of mouth social marketing has emerged and elevated to very impressive proportions. In the beginning of 2009 Facebook added critical mass of over 20 million people in a short 3 month period. Twitter is now the fastest growing community site with 1382% uplift from 2008 to 2009 with 5 million unique visitors a month. Astronaut Mike Massimino used twitter in space during the Hubble Space Telescope repair. The "tweet" smell of success has online marketers saying it all in 35 words or less.